There are a lot of digital experts in the political space, but we specialize in persuading and mobilizing voters
When building digital programs, too many campaigns and organizations are forced to choose between traditional television firms that don’t specialize in digital strategy or digital firms that mainly specialize in fundraising and list building. You wouldn’t hire your fundraiser to produce your TV ads, so why do so online? We are experts with over 25 years of collective experience running the largest digital programs that are designed specifically to persuade, educate, empower, and mobilize voters around causes and candidates at all levels of the ballot from the state legislature to the White House. We know what works and, more importantly, what doesn't so that we can maximize your dollars to win.
For our firm, transparency is a core value. That’s why we deliver metrics on how your programs are performing in a clear, easy-to-understand format that doesn’t require you to be an expert in digital advertising - that’s why you hired us! We will work with you to develop custom reporting delivered at whatever cadence is most helpful to you and your program. In addition to reporting, we are constantly optimizing your program and tracking what we like to call “health” metrics in the background to ensure your program doesn’t have abnormal levels of bot traffic, viewability issues, location targeting issues, or site list issues among other common problems. We also frequently pull pacing reports to ensure that we aren’t just delivering your ad buy in full - we are delivering it in a responsible way that reaches the target audience in a way that’s fairly even across the flight.
An effective digital program requires a combination of compelling creative, innovative targeting, and solid data. Producing captivating creative content doesn’t matter if you aren’t using data to target your audience where they are spending their time. Innovative targeting doesn’t matter if you don't have captivating creative content that will stop your audience from skipping and scrolling. That’s why we take a holistic approach that puts all the pieces together into a winning strategy.
We grew up along with the internet and have decades of experience running digital programs, but we’ve also worked in the traditional media space and believe that any digital program cannot exist in a silo in order to be effective. That’s why we execute an integrated strategy that takes into account how voters are being reached by your campaign through all forms of communication including TV ads, mail pieces, radio ads, field organizing, and more.
Having run the largest digital programs for Democratic campaigns and organizations, we know what works, what doesn’t, and that every dollar must be maximized in order to win. That’s why our fees and media costs are transparent and there will never be any surprises. We pass all discounts from ad vendors directly to our clients. We don’t charge any hidden fees or markups on programmatic buying. And we don’t sell snakeoil - we know what works and what’s too good to be true so you don’t have to spend your time vetting newfangled digital platforms and tools.
Campaigns and organizations have traditionally leaned on TV consultants and pollsters to help provide strategic guidance for their campaign as a whole. Too often, digital consultants haven’t had the seniority or were spread too thin between many clients and programs like raising money to serve in this capacity. We are different. We understand not only the role that digital must play in a campaign or organization, but also how digital fits into the larger picture, and how it can be integrated with the rest of the campaign. We are committed to being a part of your strategic leadership team from day one.