The Leading Streaming TV Experts

  • We do CTV buying for the largest campaigns and organizations in Democratic politics. As a result, our negotiated CPMs on CTV platforms are lower than most linear TV firms that don’t specialize in CTV buying or digital firms that focus on fundraising.

  • CTV inventory can become extremely limited closer to an election. That's why we're experts at locking in inventory early directly with each CTV platform. Most buyers don't make CTV reservations and instead rely on programmatic networks to bid on CTV inventory, which means they get lower quality inventory at a higher cost as the communications environment gets more crowded.

  • We utilize unique data sets to identify those who have cut or shaved the cord from linear TV and target them with additional impressions on CTV inventory because we know they aren’t being reached (at all or enough) by our broadcast and cable buys.

  • We leverage Smart TV data from LG, Vizio, Sony, Panasonic, and others to target voters who we know have seen our opponents’ ads on linear or connected television placements. This allows us to pushback on a hit or redirect voters in real time.

  • Many firms only run :30s creative on CTV platforms despite an abundance of inventory for both :15s and :30s ads because it’s easier for them, even if it’s the most effective approach. Limiting your creative rotation to only :30s ads limits the number of impressions that you can serve to voters especially at critical times and on popular shows.

  • Our CTV buying team is in-house - we don't outsource to other agencies or programmatic vendors who charge a managed service fee that is passed on to you. As a result, more of your budget goes to actual media.

  • Our in-house ad operations team is constantly monitoring and optimizing your CTV buy to ensure it's as impactful as possible. We don’t just launch your ads and then check-in once it’s time to change traffic. Ever watch Hulu and see the same ads three times in a row? That's a result of a CTV buy that is not well monitored or optimized.

  • Every CTV platform, DSP, and programmatic network that offers CTV inventory has different targeting capabilities, but firms with expertise in linear TV buying rarely take advantage of them because they aren’t used to digital targeting. We utilize a mix of contextual, behavioral, demographic, and geographic targeting that is specific to each platform and campaign’s path to victory to maximize your budget, whether the goal is extending the reach of your broadcast message or narrowly targeting a message track to a specific audience.

  • Have you ever seen a weekly report on your CTV program from a buyer that specializes in linear TV? We didn't think so. We provide weekly reports detailing the performance and necessary optimizations for every single CTV platform where we’re running ads so you know who we're reaching, how many times, and whether it's making an impact.